Weetabix Private Label
Since our Private Label introduction of Crisp Rice in 1983, Weetabix has grown to 35 standard R-T-E products from four major manufacturing facilities. Today, Weetabix is one of the world’s largest cereal companies supplying private label cereals as well as branded products and ingredients. Current production facilities encompass over one million square feet, delivering product which meets or exceeds the national brand leader in quality and availability.
Our US Division in Marlborough, Massachusetts specializes in traditionally cooked product. A recent expansion now enables us to offer a full line of gun-puffed cereals. These capabilities, coupled with extrusion and shredding technology at our facility in Canada, put Weetabix at the forefront of private labeling with manufacturing expertise in virtually every R-T-E cereal category.
As part of the Weetabix family since 1985, Barbara’s Bakery provides great tasting natural cereal bars. These bars are developed using only wholesome ingredients. No preservatives, artificial ingredients, hydrogenated oils or refined white sugar are ever used in Barbara’s recipes. To keep pace with increasing opportunities in the whole foods market, Barbara’s has recently expanded to a new plant where we continue to innovate using organic ingredients (GMO-free whenever possible) to create enrobed, granola, power and cereal bars that taste great naturally.
While each of these facilities offers a different specialty, quality is the tie that binds. Every Weetabix product is manufactured to the most stringent QA/QC specifications with outstanding product development and customer support. We pride ourselves in the ability to duplicate brand leader products while offering upscale alternatives through coating technology, fiber enrichment or protein enhancement. From Toasted Oat Hoops to Wheat Squares. From Organic Raisin Bran to Marshmallow and Stars, Weetabix is the company to start with in Private Label Manufacturing.
This family of products is traditionally cooked using whole grains for a healthy product full of natural goodness and flavor. High on the food pyramid and popular among consumers of all ages, these cereals consistently provide desirable nutritional statements. They also offer an excellent source of complex carbohydrates, vitamins, minerals and fiber.
Lightly sweetened flakes of corn, toasted for a crisp and tender consistency. Loaded with great tasting nutrition to provide nine essential vitamins plus iron and zinc. Fat free. One of the most popular cereals available worldwide.
Toasted flakes of corn with just the right frosting of sugar. Crisp and tender consistency. Loaded with great tasting nutrition to provide nine essential vitamins plus iron and zinc. A breakfast favorite for generations. Fat free.
Tender grains of rice, pressure cooked and oven toasted for a light, crisp texture. Lightly sweetened. Provides nine essential vitamins, iron and zinc. Fat free.
Tender whole wheat and wheat bran make our delicious flakes. We add plump,juicy California raisins to every bite. Lightly sweetened with a touch of honey. An excellent source of fiber, this traditional breakfast provides eight essential vitamins plus iron and zinc. Raisin content can be varied as per customer specification.
Made from whole wheat and wheat bran, these flakes are an excellent source of fiber and provide 14 essential vitamins and minerals. A slightly nutty, wholesome flavour in a low-fat cereal.
In 1998, a multi million dollar expansion added gun-puffed cereal to our already wide range of products. We currently manufacture eight different gun-puffed cereals, replicating brand leaders in this category with more due to come on line in the coming year.
Made from whole grain oats, including oat bran and oat fiber, lightly sweetened to enhance toasted flavor notes. Vitamin fortified to provide 9 essential vitamins, calcium, iron and zinc.
Apple Cinnamon Toasted Oats
Fruity all natural flavor from real apple bits and cinnamon baked in every oat hoop, and sweetened with white and brown sugars. Provides nine essential vitamins,calcium and iron.
Honey Nut Toasted Oats
Made from whole grain oats with honey, brown sugar and almonds baked in for a deliciously sweet, nutty flavor. Vitamin fortified to provide 9 essential vitamins, calcium, iron and zinc.
Frosted Toasted Oats
Whole grain oat cereal is lightly sugar frosted for maximum appeal. Provides calcium and nine essential vitamins and minerals.
This group features extruded and cooked products that come in a variety of shapes,colors and textures, pleasing the eye and the palate. Our technology allows us to coat or dust with sugar, honey, cocoa, or just about any flavor or degree of sweetness desired.
Made from the goodness of rice with the rich, chocolatey flavor of real cocoa. Batch cooked for a tasty, crisp texture. A good source of complex carbohydrates, vitamins and iron.
The goodness of rice with natural and artificial fruit flavors, these brightly coloured kernels offer great taste with eye appeal. Sweetened and fortified with 11 vitamins and minerals.
A top seller at Weetabix, these multi-colored hoops are made from corn, wheat and oats, with sugar and natural flavors. Fortified for extra goodness.
Peanut Butter Dots
Sweetened corn and oat cereal, manufactured to give that special crunch. Flavored with real peanut butter for sweet, creamy, nut-filled flavor. Fortified.
This group of upscale products varies from old world style granolas, steeped in tradition, to the newest organic offerings. All are made to the most demanding quality specifications with beauty packaging for products with tremendous consumer appeal.
Cranberry Almond Multi-Grain
Multi-grain flakes with rice bran for a cereal packed with nutrition and fiber. Real almonds and dried cranberries give this cereal its wholesome taste.
Honey Almond Crunch
A perfect blend of tastes and textures. Frosted corn flakes, toasted corn flakes and wholewheat flakes with clusters of honey-sweetened crunchy rolled oats and real almonds.
Woven squares of wheat make for a cereal that remains crisp and delicious, even in milk. Nutritious whole grains delicately sweetened give a pleasant taste.
Organic Wheat Squares
Every bit as delicious as our traditional wheat squares with the benefit of organic certification. Ideal for natural foods markets. 100% natural.
Organic Shredded Oats
A great tasting, low-fat whole grain breakfast cereal with a healthy helping of soluble fiber from oat bran. 100% natural.
Organic Toasted Oats
The goodness of toasted oats in an organic cereal. Slightly sweetened for superior appeal. 100% natural.
Organic Corn Pillows
Lightly sweetened pillows of corn make for a crunchy, delicious breakfast high in fiber but low in fat. 100% natural.
Weetabix, long known as a quality private label supplier, is now offering an impressive selection of organic cereals. Conforming to all USDA NOP regulations, these new products include Organic Fruit Circles, Organic Wheat Squares, Organic Toasted Oats, Organic Honey Nut Toasted Oats and Organic Frosted Flakes.
Made from 100% certified organic ingredients, these cereals are packed with natural goodness for tremendous consumer appeal. With the extensive resources of an industry leader, Weatabix can offer a wide selection of packaging options to complement our broad array of products.
We pride ourselves on duplicating brand leader products while offering upscale alternatives through coating technology, fiber enrichment and protein enhancement. Only Weetabix has the variety, flexibility and service you need to make your venture a success:
• Many organic offerings
• Branded quality
• Private labeling
• Contract manufacturing
• Packaging options
• Specialty products