Weetabix - The Texture Company

 

Several decades ago, Weetabix introduced a radical new concept: employ cereal grains, not as basic foods in and of themselves but as value added Ingredients in packaged and processed foods.

From a small beginning of adding crisp rice to impart variety and crunch to chocolate bars, the industry has exploded into the use of virtually all cereal grains (rice, wheat, corn, oats and bran) in hundreds of products. These grain based ingredients are now integral components of many baked foods, snacks, confectionery, dessert and processed foods from poultry breadings to nutraceutical bars.

As imaginative product development teams think up "Innovative new offerings", so will Weetabix's team transform grain based ingredients to enhance these products.

A Weetabix grain based ingredient always adds significant value to any product in the form of increased bulk, flavor, crunch or improved nutritional statement. In fact, the grain can replace many high cost ingredients such as nuts so that your product will taste better, look better, and be more healthful... and so will your bottom line.

As the industry has grown, Weetabix has reinvested millions in technology, personnel and facilities in the United States, Canada and Europe so that we alone can offer a variety "of products and creative custom tailoring unparalleled in the history of food technology. Simply put: What you can conceive, we can achieve. And we do it with total confidentiality.

Only Weetabix can offer this range of products and services without ever compromising product quality and consistency Our product will e on spec every time, whether it's our demanding specification or yours.

 

Contact our Ingredients Division