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Weetabix
- The Texture Company
Several
decades ago, Weetabix introduced a radical new concept: employ cereal
grains, not as basic foods in and of themselves but as value added
Ingredients in packaged and processed foods.
From
a small beginning of adding crisp rice
to impart variety and crunch to chocolate bars, the industry has
exploded into the use of virtually all cereal grains (rice, wheat,
corn, oats and bran) in hundreds of products. These grain based
ingredients are now integral components of many baked foods, snacks,
confectionery, dessert and processed foods from poultry breadings
to nutraceutical bars.
As
imaginative product development teams think up "Innovative
new offerings", so will Weetabix's team transform grain based
ingredients to enhance these products.
A
Weetabix grain based ingredient always adds significant value to
any product in the form of increased bulk, flavor, crunch or improved
nutritional statement. In fact, the grain can replace many high
cost ingredients such as nuts so that your product will taste better,
look better, and be more healthful... and so will your bottom line.
As
the industry has grown, Weetabix has reinvested millions in technology,
personnel and facilities in the United States, Canada and Europe
so that we alone can offer a variety "of products and creative
custom tailoring unparalleled in the history of food technology.
Simply put: What you can conceive, we can achieve. And we do it
with total confidentiality.
Only
Weetabix can offer this range of products and services without ever
compromising product quality and consistency Our product will e
on spec every time, whether it's our demanding specification or
yours.
Contact
our Ingredients Division
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