Since our Private Label introduction of Crisp Rice in 1983, Weetabix has grown to 35 standard R-T-E products from four major manufacturing facilities. Today, Weetabix is one of the world’s largest cereal companies supplying private label cereals as well as branded products and ingredients. Current production facilities encompass over one million square feet, delivering product which meets or exceeds the national brand leader in quality and availability.

Our US Division in Marlborough, Massachusetts specializes in traditionally cooked product. A recent expansion now enables us to offer a full line of gun-puffed cereals. These capabilities, coupled with extrusion and shredding technology at our facility in Canada, put Weetabix at the forefront of private labeling with manufacturing expertise in virtually every R-T-E cereal category.

As part of the Weetabix family since 1985, Barbara’s Bakery provides great tasting natural cereal bars. These bars are developed using only wholesome ingredients. No preservatives, artificial ingredients, hydrogenated oils or refined white sugar are ever used in Barbara’s recipes. To keep pace with increasing opportunities in the whole foods market, Barbara’s has recently expanded to a new plant where we continue to innovate using organic ingredients (GMO-free whenever possible) to create enrobed, granola, power and cereal bars that taste great naturally.

While each of these facilities offers a different specialty, quality is the tie that binds. Every Weetabix product is manufactured to the most stringent QA/QC specifications with outstanding product development and customer support. We pride ourselves in the ability to duplicate brand leader products while offering upscale alternatives through coating technology, fiber enrichment or protein enhancement. From Toasted Oat Hoops to Wheat Squares. From Organic Raisin Bran to Marshmallow and Stars, Weetabix is the company to start with in Private Label Manufacturing.

Traditional

This family of products is traditionally cooked using whole grains for a healthy product full of natural goodness and flavor. High on the food pyramid and popular among consumers of all ages, these cereals consistently provide desirable nutritional statements. They also offer an excellent source of complex carbohydrates, vitamins, minerals and fiber.

Corn Flakes
Lightly sweetened flakes of corn, toasted for a crisp and tender consistency. Loaded with great tasting nutrition to provide nine essential vitamins plus iron and zinc. Fat free. One of the most popular cereals available worldwide.

Frosted Flakes
Toasted flakes of corn with just the right frosting of sugar. Crisp and tender consistency. Loaded with great tasting nutrition to provide nine essential vitamins plus iron and zinc. A breakfast favorite for generations. Fat free.

Crisp Rice
Tender grains of rice, pressure cooked and oven toasted for a light, crisp texture. Lightly sweetened. Provides nine essential vitamins, iron and zinc. Fat free.

Raisin Bran
Tender whole wheat and wheat bran make our delicious flakes. We add plump,juicy California raisins to every bite. Lightly sweetened with a touch of honey. An excellent source of fiber, this traditional breakfast provides eight essential vitamins plus iron and zinc. Raisin content can be varied as per customer specification.

Bran Flakes
Made from whole wheat and wheat bran, these flakes are an excellent source of fiber and provide 14 essential vitamins and minerals. A slightly nutty, wholesome flavour in a low-fat cereal.

Gun-Puffed

In 1998, a multi million dollar expansion added gun-puffed cereal to our already wide range of products. We currently manufacture eight different gun-puffed cereals, replicating brand leaders in this category with more due to come on line in the coming year.

Toasted Oats
Made from whole grain oats, including oat bran and oat fiber, lightly sweetened to enhance toasted flavor notes. Vitamin fortified to provide 9 essential vitamins, calcium, iron and zinc.

Apple Cinnamon Toasted Oats
Fruity all natural flavor from real apple bits and cinnamon baked in every oat hoop, and sweetened with white and brown sugars. Provides nine essential vitamins,calcium and iron.

Honey Nut Toasted Oats
Made from whole grain oats with honey, brown sugar and almonds baked in for a deliciously sweet, nutty flavor. Vitamin fortified to provide 9 essential vitamins, calcium, iron and zinc.

Frosted Toasted Oats
Whole grain oat cereal is lightly sugar frosted for maximum appeal. Provides calcium and nine essential vitamins and minerals.

Pre-Sweetened

This group features extruded and cooked products that come in a variety of shapes,colors and textures, pleasing the eye and the palate. Our technology allows us to coat or dust with sugar, honey, cocoa, or just about any flavor or degree of sweetness desired.

Cocoa Speckles
Made from the goodness of rice with the rich, chocolatey flavor of real cocoa. Batch cooked for a tasty, crisp texture. A good source of complex carbohydrates, vitamins and iron.

Fruity Speckles
The goodness of rice with natural and artificial fruit flavors, these brightly coloured kernels offer great taste with eye appeal. Sweetened and fortified with 11 vitamins and minerals.

Fruit Circles
A top seller at Weetabix, these multi-colored hoops are made from corn, wheat and oats, with sugar and natural flavors. Fortified for extra goodness.

Peanut Butter Dots
Sweetened corn and oat cereal, manufactured to give that special crunch. Flavored with real peanut butter for sweet, creamy, nut-filled flavor. Fortified.

Specialties

This group of upscale products varies from old world style granolas, steeped in tradition, to the newest organic offerings. All are made to the most demanding quality specifications with beauty packaging for products with tremendous consumer appeal.

Cranberry Almond Multi-Grain
Multi-grain flakes with rice bran for a cereal packed with nutrition and fiber. Real almonds and dried cranberries give this cereal its wholesome taste.

Honey Almond Crunch
A perfect blend of tastes and textures. Frosted corn flakes, toasted corn flakes and wholewheat flakes with clusters of honey-sweetened crunchy rolled oats and real almonds.

Wheat Squares
Woven squares of wheat make for a cereal that remains crisp and delicious, even in milk. Nutritious whole grains delicately sweetened give a pleasant taste.

Organic Wheat Squares
Every bit as delicious as our traditional wheat squares with the benefit of organic certification. Ideal for natural foods markets. 100% natural.

Organic Shredded Oats
A great tasting, low-fat whole grain breakfast cereal with a healthy helping of soluble fiber from oat bran. 100% natural.

Organic Toasted Oats
The goodness of toasted oats in an organic cereal. Slightly sweetened for superior appeal. 100% natural.

Organic Corn Pillows
Lightly sweetened pillows of corn make for a crunchy, delicious breakfast high in fiber but low in fat. 100% natural.

Organics

Weetabix, long known as a quality private label supplier, is now offering an impressive selection of organic cereals. Conforming to all USDA NOP regulations, these new products include Organic Fruit Circles, Organic Wheat Squares, Organic Toasted Oats, Organic Honey Nut Toasted Oats and Organic Frosted Flakes.

Made from 100% certified organic ingredients, these cereals are packed with natural goodness for tremendous consumer appeal. With the extensive resources of an industry leader, Weatabix can offer a wide selection of packaging options to complement our broad array of products.

We pride ourselves on duplicating brand leader products while offering upscale alternatives through coating technology, fiber enrichment and protein enhancement. Only Weetabix has the variety, flexibility and service you need to make your venture a success:

     •   Many organic offerings
     •   Branded quality
     •   Private labeling
     •   Contract manufacturing
     •   Packaging options
     •   Specialty products

Several decades ago, Weetabix introduced a radical new concept: employ cereal grains, not as basic foods in and of themselves but as value added ingredients in packaged and processed foods.

From a small beginning of adding crisp rice to impart variety and crunch to chocolate bars, the industry has exploded into the use of virtually all cereal grains (rice, wheat, corn, oats and bran) in hundreds of products. These grain based ingredients are now integral components of many baked foods, snacks, confectionery, dessert and processed foods from poultry breadings to nutraceutical bars.

As imaginative product development teams think up "innovative new offerings", so will Weetabix's team transform grain based ingredients to enhance these products.

At Weetabix, grain based ingredients always add significant value to all product in the form of increased bulk, flavor, crunch or improved nutritional statement. In fact, the grain can replace many high cost ingredients such as nuts, so that your product will taste better, look better and be more healthy... and so will your bottom line.

As the industry has grown, Weetabix has reinvested millions in technology, personnel and facilities in the United States, Canada and Europe so that we alone can offer a variety of products and creative custom tailoring unparalleled in the history of food technology. Simply put: What you can conceive, we can achieve. And we do it with total confidentiality.

Only Weetabix can offer this range of products and services without ever compromising product quality and consistency. Our product will be on spec every time, whether it's our demanding specification or yours.

Crisp Rice

The first of our Industrial Ingredients introduced in 1940 and still our best seller. This product made possible the successful launch of chocolate crisp rice bars and is still used today. Only now it’s been successfully used in hundreds of new and different products. While with all Weetabix products a variety of variations can be offered, the principle requirement most of our customers demand is size. Thus we offer #108 crisp rice with the highest density range in this category to be used principally in confections and cookie mixes to #106 cm, a larger and lighter product.

One of the newer and most successful applications for crisp rice is in a marshmallow bar. Previously only homemade, this mass produced product has gained tremendous popularity in recent years.

Densified Rice

Years ago the popularity of our crisp rice gave rise to a new category of applications that upon testing was rejected due to its tendency to lose crispness in higher moisture applications and break easily. So Weetabix set to work developing a denser crisp rice product. Designed to have few or none of the air pockets which make traditional crisp rice so light, this product has a range of twice to three times the density of traditional crisp rice. These factors also lend a greater moisture resistance as well as a firmer texture.

Recent successful applications include incorporation in a salad topping where the product lends the texture of a nut without any of the fat, in a topping for prepared fruit desserts and as an ingredient in a health bar. While these products have a higher moisture content than traditional crisp rice applications, Densified Rice easily maintains its crunch and texture. Formulation can be without sugar for savoury or health applications.

Wheat Bran

Wheat and bran flakes and nuggets run the gamut of all other Weetabix products and are applied where heartier flavor and health benefits of wheat and bran are desired. Our mini wheat flake offers twice the thickness with half the size of a traditional flake thus offering usage in many applications where standard flakes would crumble.

Wheat and bran nuggets offer similar specifications with differing tastes. Somewhat hard and crunchy, these stand up to higher moisture applications such as hot cereal mixes and yogurts where the nugget adds both flavor and texture.

Corn Flakes

A corn flake is a corn flake is a corn flake... unless it’s a Weetabix corn flake. It’s a mini corn flake made a bit denser to resist breaking; or a larger corn flake thin and delicate; or a lightly sugar coated flake for added appeal; or a coarsely granulated corn flake for breading applications... or any other specification and permutations you set down. In other words, our corn flakes will be exactly what you require, on spec every time.
 Granulated corn flakes have become an upscale breading for poultry, fish and vegetables. Not only is it easy to work with but it provides a crunchier texture.

Extruded Products

Corn, wheat, oats and bran products can be extruded in a wide variety of shapes and textures to please the eye and the palate. They can be coated or dusted with sugar, honey, cocoa and almost any other sweet or savory flavor. Varying formulations and fortifications, such as vitamins, minerals and other nutrients, are not only possible but rapidly becoming commonplace.

One of our newest product offerings is wheat and corn squares. These light crisp squares are ideal for snack mixes.

Bran strands are an extruded, mild sweet product. They are very crisp and firm with a very high fiber content. Besides inclusion in breakfast cereals, the product can be used to boost the healthful content of snack mixes, baked products and salad toppings.