Welcome to Weetabix

Here at Weetabix we strive to help American families live healthier lives by offering great tasting, simple, wholesome, nutritious cereals and snacks. We manufacture global brands Weetabix and Alpen for the North American market. We are also very passionate about of our local Barbara’s cereals and snacks. Try them today and start your day the right way. You are what you Weetabix!

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Start your day the right way

Start your day the right way

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Taking Breakfast to New Heights

Muesli was created in Switzerland in the late 1800’s as a cornerstone of healthy living. Today Alpen cereals follow the same hearty recipe, packed full of delicious wholesome ingredients.

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Alpen, Healthy & Tasty!

Alpen, Healthy & Tasty!

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Because Your Kids are Sweet
Enough Already

Barbara’s was founded by a teenager who believed that cereal could be made with the most wholesome ingredients and just enough sweetness to make it tasty enough for kids.

 

Barbaras. Created by a teen for all to love.

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Barbaras. Created by a teen for all to love.

Barbaras. Created by a teen for all to love.

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What's New

Weetabix Organic

Our new Organic Weetabix Whole Grain Cereal is a delightfully crunchy cereal made with only four... More

Weetabix Dad's Day Out Commercial

Check out our new Weetabix ad. Let us know what you think on our Facebook Page.  More

Our Brands

Left Right

Weetabix

Weetabix and our flavour range to fuel your day.

> View Weetabix products

Alpen

The original Swiss Muesli for breakfast at its peak.

> View Alpen products

Barbara's

Barbara’s. We believe in better.

> View Barbara's products